About Baltic Space

1. Internet portal of the culture of the Baltic States – media in Estonian, Latvian, Lithuanian, English and Russian languages comprising all aspects of culture.

2. Portal operates on a principle similar to one employed by the leading news portals (i.e. www.delfi.ee, www.ekspress.ee, www.aripaev.ee) – a professional group of editors prepare the content on culture events in all fields of culture in Estonia, Latvia and Lithuania.

Portal serves an important role as a culture media and represents a source of content guaranteed information, shapes the public opinion and is quoted by other media sources.

3. The main objective of the portal is to present culture events in a new light – easily accessible, comprehensible, easy to perceive to any internet user in the Baltic States and abroad, because currently:

• news on culture events are difficult to be found in news media,
• there does not exist a single, comprehensible source of culture information nor a calendar of culture events (each organization has separate webpage and consumer need to know its precise address to find it)
• news are mostly available in the local language and are not tourist-orientated

4. Portal includes and offers

• A culture events calendar
• Professionally prepared and attractively presented culture news
• Opinions of professionals (blogs, reviews, interviews, etc)
• Interactive multimedia content (texts, photos, video and audio materials)
• Accessibility on various devices (computers, phones, ipad, etc)
• Active network of culture organizations
• Links with other social networks (twitter, facebook, etc)

5. Target audience of the visitors Baltic countries, Scandinavia and other European countries – over 12 million people:

• Residents of the Baltic States
• Foreign tourists
• Culture professionals: producers, curators, etc
• Culture institutions
• Entertainment industries
• Tourism industry
• Media
• State institutions
• State and private companies

6. Gains on a national level:

• Portal highlights Baltic region as a highly developed culture space in Europe and attracts recognition
• It has a positive influence on culture consumption statistics (direct and indirect)

Gains on the level of the workers of the field:

• Portal increases the market, attracting new consumers within the region
• It improves advertising and communication opportunities through a new information platform
• It represents a new tool for coordination of events and audience planning
• It develops new levels of communications, contacts, forms of collaboration in frames of the field and interdisciplinary ones

Gains on the level of culture consumers:

• Single source of combined information is developed
• Multilanguage content is available internationally
• Information in an easily comprehensible form is offered to various categories of users, inluding users with special needs.

7. Realization In each country the editorial office will contain the following:

• 2 to 5 journalists and editors
• Translators (news of each country are prepared in local language and in English; most significant news of the neighboring countries are translated from English to the local lan- guages)
• Outsourced professionals (reviewers, opinion leaders, photographers, video artists, etc)
• IT provider of the portal